In the fifteen years I've studied and worked in design, I've had the opportunity to develop many skills, including Product Strategy, User Research, Concept Design, UX Design, Visual Design, Iterative Development, Industrial Design, and Leadership. This broad background helps me act as the bridge among product, design, engineering, and business, bringing everyone together to deliver the high-quality experience that our users deserve and our companies need.
I love working with teams. I like mentoring junior designers and helping them grow. I also love figuring out how to instill a design vision and culture across a whole company, especially within a product, design, and engineering group.
One of my favorite parts of product work is figuring out what we need to build and why. What is our vision for the product? Why will delivering our vision be good for our customers, and good for our business? What's the quickest way to bring something of value to market to help us test our long-term direction?
There is no substitute for getting up close and personal with users while developing a product experience. Depending on the insights we need to gather, we can try everything from ethnographic research to participatory design exercises to user interviews to usability testing. It's all good.
I enjoy a design process that includes a concept generation stage inspired by our user research. We map out as many different ideas as we can, as creative and wild as we want. Then, in concept design, we flesh out these ideas with sufficient depth to decide which product concept to take forward.
I have a favorite quote, from Charles Eames: "The details are not the details. The details make the design." I like mapping out the user's interactions with our product in flows, wireframes, and interactive prototypes. My goal is not to design beautiful documentation, but to communicate the design with enough fidelity that our engineers can build fluently.
I love getting down to the pixel level, with three main goals in mind: (1) reflecting the overall brand values through our aesthetic choices, (2) keeping the user experience smooth and enjoyable, and (3) making the product shine.
I have another favorite quote, from Brenda Laurel: "A design isn't finished until someone is using it." I like lean approaches in which we get something of value into users' hands fast, in order to learn from their behavior and grow the product in the right direction. My hands-on development skills have helped me immeasurably.
I feel lucky to have started my career as an industrial designer studying at the Royal College of Art. Thinking about physical products has given me a good foundation for understanding how humans want to interact with the world around them.
Let me know if you would like to discuss how we could apply these skills to your project.